Nothing Happens Unless You Make a Sale.

Many years ago when my photographer visited my office, he was discussing his services with me and was really not that effective. However, I saw through it. He was a fantastic photographer and we began discussing his future. He told me that he wanted to be in business and create images for clients. When I asked him about his marketing program he had a deer in the headlights look on his face. “What marketing program,” he asked.

I explained to him that if he is going to be in the photography business then he has to understand that he is a businessman first who provides photography services. As a businessman he has to create a marketing plan, lead generation activities, make sales calls and the like. These are things I teach thoroughly in my book.

How to create an effective sales presentation and learning how to execute properly is critical to your success as a small businessperson, regardless of what products or services you provide. Why? Because nothing happens unless you make a sale!